OnYourMark’s HPM Business Model: Hours Per Month for High-Performing Media
Overview
OnYourMark, LLC, a firm dedicated to web design, production, programming, hosting, and internet marketing, devised a business model centered on built-in Hours Per Month (HPM) to achieve high-performing media. This model ensures that clients receive a fixed number of hours dedicated to value-added services every month. Specifically, the OnYourMark team provides about 2.5+ hours per month of services. OnYourMark has averaged over two hours per month for years, though we’ve always promised one. These services are broadly categorized into marketing, speedy delivery, and security, with each category receiving roughly equal attention. This structured approach aims to provide consistent value and address the core needs of our clients’ online presence.
Breakdown of Value-Added Services
- Marketing (Approximately 0.83 Hours Per Month)
- Search Engine Optimization (SEO): Improving website visibility on search engines through keyword research, content optimization, and link building.
- Content Marketing: Creating and promoting content that attracts and engages the target audience. This includes blog posts, social media updates, and newsletters. We also encourage clients to use AI (and use it to augment our own services.
- Pay-Per-Click (PPC) Management: Managing paid advertising campaigns on platforms like Google Ads and social media to drive targeted traffic to the client’s website.
- Analytics and Reporting: Monitoring website traffic and campaign performance, providing clients with insights and recommendations for improvement. This year we added Google Site Kit to every client’s site.
- Speedy Delivery (Approximately 0.83 Hours Per Month)
- Website Performance Optimization: Ensuring fast load times by optimizing images, code, and server response times.
- Content Delivery Network (CDN) Integration: This year we added unlimited image optimization to every client’s site, including CDN delivery of images. Using CDNs to distribute website content across multiple servers worldwide, reduces latency and improves load times for global users.
- Regular Updates: Applying updates to website content and software to maintain functionality and relevance. This year’s addition of Google Site Kit allows us to monitor speedy delivery on desktops and on mobile devices.
- Technical Support: Providing quick responses to client inquiries and technical issues to minimize downtime and disruptions.
- Security (Approximately 0.83 Hours Per Month)
- Regular Security Audits: Conducting thorough checks of the website’s security protocols, identifying and addressing vulnerabilities. Highly automated, ongoing, and daily, with periodic in-depth reviews.
- SSL/TLS Management: Ensuring that all websites are encrypted and secure.
- Backup and Recovery: Implementing and managing regular weekly backups of all website data to prevent data loss and facilitate quick recovery in case of issues.
- Malware Scanning and Removal: Proactively scanning for and removing any malicious software that could harm the website or its visitors.
HPM Business Model Benefits 
- Consistent Value Delivery The HPM model ensures that clients receive regular attention and improvements to their websites, maintaining a high standard of both performance and security.
- Predictable Costs By allocating a fixed number of hours per month, clients can better manage their budgets, knowing exactly what services they are paying for and the value they are receiving. Indeed, we are able to amortize the cost of research and development to achieve optimum performance across all clients. We might take ten or twenty extra hours to test various tools and methods to improve website performance. We can sink 20 hours into figuring out the best tool or technique. Implementing the tool or technique might only take 20 minutes per client – and because we have clients’ permissions to do whatever is necessary “behind the scenes” to ensure their site is successful, we can spread the research time across all sites.
- Proactive Management The structured nature of our HPM business model encourages proactive management of websites. Regular (at least daily and twice daily on weekdays) updates, optimizations, and security checks prevent issues from escalating and ensure that the websites remain competitive and secure.
- The Bottom Line: Better Results for Clients Our clients get more visitors because we “mind the store” on their behalf. One of the best examples is non-profit CrownOfCompassion.ORG – they reached their one-millionth unique monthly visitor last fall, and are now getting over 10,000 unique visitors per month! I’ll bet they reach their two-millionth unique monthly visitor within five years!
Implementation and Client Collaboration
OnYourMark collaborates closely with clients to determine the most effective use of the allocated hours each month. This collaborative approach involves:
- Initial Assessment: Understanding the client’s goals, target audience, and current website performance. Working with clients on detailed goals and steps to achieve them.
- Monthly Monitoring and Planning: Observing digital trends and setting priorities and goals for each month, ensures that the services provided align with everyone’s evolving needs.
- Regular Reviews: Holding bi-monthly, monthly, quarterly, or annual review meetings to assess progress, discuss results, listen to client goals and questions, and offer suggestions to help reach their goals and answer their questions.
Conclusion 
The HPM business model adopted by OnYourMark, LLC exemplifies a client-centric, results-oriented approach to web design, marketing, and hosting services. We established this High Performing Media business model before we sold our first website and hosting package in 1995!
By dedicating a threshold number of hours per month to value-added services, the OnYourMark team ensures consistent, high-quality service delivery – and commensurate high-performing media for clients. This model enhances client satisfaction and fosters long-term relationships based on trust and tangible results. As the digital landscape continues to evolve, OnYourMark’s HPM model allows us to be a viable and reliable partner in helping businesses achieve their online and overall objectives.
For more information about OnYourMark, LLC, and our services, visit https://www.OnYourMark.com.
Regards,
Keith Klein
Organizer, Wisconsin Business Owners
Founder & CEO, OnYourMark, LLC
Proprietor, Main Street Oil
Chief Blogger, Bloggey.com
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